Estée Lauder Campaign

Creation of GWP (gift with purchase) lifestyle images for Brown Thomas and Arnotts.

Brown Thomas and Arnotts' online customers had the chance to win a GWP set including a bag and Estée Lauder product samples when purchasing with a minimum spent.

The concept was to represent the home evening beauty routine using bedside tables and translated by the room getting darker with the shadows and soft light.

My role on this project:

Art Direction
Selecting decor and props
Directing photoshoot
Collaborating with the photography team