WALK OF FAME

Bringing innovation by creating a game to drive more traffic to the website, during a key period of the business year.

Performance:
• Average Order Value £43
• Total Sales Revenue (not incremental revenue from the game) £16,326
• Unique session 7,278

This concept was to represent Hollywood where the brand is originally from, by illustrating the famous Walk of Fame using elements, textures, colours from the brand and their products.

A re-design of the game (screen on the left) has been created for Black Friday 2019, on that design I had to follow the new Global Campaign.

My role on this project:

Art Direction
UX/UI
Visual Design