Creation of a pop-up store during London Fashion Week SS17 to advertise Shopcade and its sponsors, also to attract new users.

The store gave fashionistas access to a free bar with sponsors products, a gif booth, a nail bar sponsored by Nail'd It and a charging phone station.
Storytelling was pushed on Shopcade's website, social media and via newsletter. A Snapchat filter has been specially designed for the occasion and fashion models were promoting the event on the street.

My role on this project:
Art direction
Print / Digital assets
Store design